What We Do
We help bands stuck at less than 1,000 followers, fewer than 100 monthly Spotify listeners, who are only playing one show a month (or less). Our system helps you grow a real fanbase, book more gigs, and get your music heard by more people.
Maybe you’ve tried recording and releasing music on your own. It’s harder than you thought, and even if you get a great sound, promotion can feel impossible. That’s why we created the Band Growth System - a simple way to grow 10X without fake streams or bots.
How We Do It
Step 1. Get You in Front of More People
Follow our step-by-step plan to put your band in front of as many people as possible.
Step 2. Get Great Recordings of Your Best Songs
We help you choose your strongest tracks and record them so they sound amazing.
Step 3. Create Stand-Out Music Videos
For every song you release, we film an eye-catching music video.
Step 4. Share Your Music With the World
We guide you through the release process so your songs actually get heard.
How It Helps
By the end of this process:
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✅ Your fanbase will grow at least 10X
✅ Better shows will fall into your lap
✅ Your music will have made a real impact on people
✅ You’ll build a core group of die-hard fans who support everything you do
Who The Hell Are These Guys?
Zack Primrose
Hey Guys! I'm Zack, a Music Producer and Mixing Engineer. I've been recording and mixing bands for over a decade now, but this isn't just about recording, is it? That's only one piece of the puzzle, so what the hell do I know about growing bands?
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Well, like most producers, I played in bands for a long time before pivoting to audio, and the thing about my last band was: it wasn't growing. We were trying to make things work, trying to figure out how to grow our audience, but nothing seemed to do the trick. So I took a hard look at everything we were doing and tried to figure out what we could do differently, and I came up with a plan.
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​I knew what we had to do, I had it all lined out, and I showed my plan to my bandmates to try and get them on board, and... they laughed in my face! So what happened? Our growth stayed stagnant and the band ended up imploding. I was pissed. So I decided, fuck it, I'll focus on audio and grow myself instead. And within 6 months I went from 600 followers on Instagram to 6,000 followers on Instagram, and by the end of the year I was well over 12,000. These days I'm pushing 20K, and that's just the one platform!
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I know firsthand how hard it is to break through the noise, and I use that experience to help artists grow faster and smarter.
TJ Gibson
TJ is a Videographer and Photographer with a ton of experience. His company, Ethera Productions, has partnered with us to fullfill the visual side of this system.
From the beginning, ETHERA set out to be something different: a one-stop creative partner that delivers not only high-quality visuals, but deeply personalized storytelling. They combine photography, video production, and marketing strategy under one roof - so you don't have to juggle multiple teams or vendors. Just one dedicated crew, aligned around what matters most: your message, your style, your goals.
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Together, we cover every side of your growth - sound, visuals, and strategy - so you can focus on creating great music.
So What All is Included in the Band Growth System?
✅ 12 Months of Band Growth Mentorship with Zack
Work directly with Zack for an entire year and get personalized guidance, mentorship, and coaching to help you grow your band
✅ 3 Songs Recorded, Mixed, and Mastered with Zack
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✅ 3 Music Videos and a Band Promo Photoshoot with TJ
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✅ Demo Recording Guide
Step-by-Step instructions for recording demos of your songs so we can help you pick the best 3 to actually record and release together
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✅ Preliminary Setup
Step-by-step instructions for setting up your social media pages, website, email list, music distributor, and Spotify for Artists
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✅ Content Creation Strategy
Step-by-Step instructions for filming, editing, and posting social media content
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✅ 100 Band Content Ideas
To get you started with social media when you're wondering what to post
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✅ Release Promotion Strategy
a 30-Day Plan for promoting the release of each of your songs
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✅ How To Get More Shows
A simple process for getting more shows in better rooms
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✅ How To Create Die-Hard Fans
Our strategy for turning your regular mundane fans into Super Fans
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✅ 24/7 Private Group Chat with Zack
Daily support, collaboration, and insight at your fingertips
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Bands to Watch
The Lycan is a metalcore band out of Albany, New York, and they're off to a great start! The band began forming and writing at the end of 2024, but they hadn't even launched their social media pages yet when we started working with them at the beginning of 2025.
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In less than a year they've gone from absolutely zero following to almost 5,000 followers across platforms.
And it's not just their online following that's growing, they're doing a lot in the real world too. Less than a year in and they've already played a music festival in New York, and they've been nominated for multiple awards at this year's Extreme Music Awards in Upstate New York, including: Best Metalcore Band, Best New Band (together less than 2 years), Video of the Year, and more. The video that got them nominated for Video of the Year is the video for their song "Unborn," for which the song was Produced, Mixed, and Mastered by Zack and the video was Directed and Produced by TJ. You can check that video out below.
